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4 crucial decisions to make when forming a business

On Behalf of | May 19, 2023 | Business Formation & Planning |

Forming a business can be exciting but overwhelming. You will have a lot of decisions to make that can impact the growth of the business. Thus, you need to be careful about every step you take. 

The following are four crucial decisions to make when forming a business:

Competitive edge

The chances are the product or service you are bringing into the market exists. But this does not mean it won’t stand out. Thus, it helps to research your competitors and discover what they don’t have. You should do this research before you develop the product or service since what you learn may determine the entire production process. 


Once you have determined your competitive advantage, you should learn about the different business structures. Your business can be a sole proprietorship, partnership, S corporation and C corporation. These structures have unique legal aspects and tax implications. 

It will be best to obtain adequate information about each, including their pros and cons, to make an informed decision.


Another crucial decision you should make is the number of employees you need and how you will get them. With a startup, you can have a few employees and increase as you grow. You can post the position on online career platforms or can work with a recruitment agency. It will help to interview the candidates even if you get them through a reliable agency to know more about them and their careers.


Marketing allows you to reach out to your target audience. You should determine the marketing approaches that will be effective without negatively impacting your budget.

These four factors are key in business formation. It can also help to get legal guidance to make decisions that will benefit your venture.